16. Daniel W. Fletcher

In this episode, Daniel W. Fletcher shares his Photographic Memory: photographs taken for his fashion brand’s AW19 campaign. Daniel is a London-based contemporary menswear designer, establishing his brand in 2015 after graduating from Central Saint Martins.

In 2020, Daniel was a contestant on the hugely successful Netflix series ‘Next in Fashion’ presented by Alexa Chung and Tan France, winning second place. The photography Daniel discusses was shot in Joshua tree, California by Fabien Kruszelnicki with styling by Ben Schofield and art direction by James West It was created when filming the Netflix show in a 2 day filming break using a location house as a base, as is customary in Daniel’s shoots.

As well as exploring how they created these images, Daniel shares his thoughts on career success, speaking out during the BREXIT campaign and the apprehension he felt on appearing in reality television.


04:10 Daniel’s Photographic Memory: Images from his A/W ’19 Campaign which was shot in Joshua Tree, California, by Fabien Kruzelnicki

07:59 Daniel’s graduate collection in Hero Magazine

10:43 Daniel’s S/S ’22 Campaign Images

18:10 Daniel and Minju on Next In Fashion

26:40 Daniel’s collaboration with photographer John Bulmer.

Read more here: Hunger TV Interview & Hero Magazine Interview

31:55 Daniel appeared on Vogue’s 73 Questions with Victoria Beckham

34:35 Daniel’s ‘Stay’ collection

Read more: Vogue Article on the Stay Collection

Further Reading

Daniel’s Lockdown Video for The Guardian